KSPC is the non-profit radio station of the Claremont Colleges, and at the beginning of the 2008-2009 school year, decided to start a blog. This blog is comprised of promotional material relating to the station, such as in-studios, interviews, and giveaways, but also features album and concert reviews.
While the dynamics of blogging are different considering KSPC's non-profit status, the community surrounding it is shaped by their radio content rather than actual blog content. Interestingly as well, these are two machines informing each other, the radio and the computer. Since KSPC radio focuses on the independent labels and local content, its blog does as well. Also, as a student radio station, there is an inherent amateurism associated with the station, and this carries over to the blog as well. Inconsistencies in formatting are not uncommon, and are not reprimanded either. The blog is meant to present student opinions in greater depth, and act as extension of not only the radio machine, but of the individuals who work their as well.